The koala conundrum: saving Australia’s most profitable species

Australia’s koala has become more than just a marsupial. It’s now a symbol, a fundraising tool and a political icon. Smile for photos, showcase their faces on postcards and talk about imminent extinction, and suddenly, money starts flowing. Politicians, environmentalists and the media all love it. Yet, like all great myths, the story of the koala’s supposed doom is more a crafted tale than a real ecological threat.

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